SUNEREUM LABS
SOLAR ASSET INSURANCE
An insurtech company that makes clean energy assets more resilient and gives solar asset owners unparalleled visibility and peace of mind with AI-assisted all-risk insurance.
CHALLENGE
Create a brand that balances the clean, formal branding of an insurance / tech company and light, joy, and optimism.
RESULTS
A clean, professional, and positive brand that provides peace of mind to clients.
SERVICES
Creative Direction
Branding
Collateral (business cards, newsletter templates, ad mockups, pitch deck layout)
Sunereum Labs offer a unique value proposition to solar asset owners. They are a technology company that is building insurance solutions, not an insurance company that has technology.
Logo Mark: The lighthouse serves as a symbol of protection, guidance, and “a calm during the storm”, while the sun-ray elements connect directly to clean energy. The S is incorporated into the logo mark subtly and tastefully for a fun, hidden touch.
Color Palette: Blues as a base signal trust, reliability, and intelligence, while lighter tones introduce optimism and clarity.
HORIZONTAL LOGO
VERTICAL LOGO
LOGO MARK / COLOR PALETTE
ICONOGRAPHY
BEFORE
AFTER

