MATTER
CANNABIS VAPES
A science-driven THC brand that reframes cannabis as a considered experience—more like enjoying a coffee than lighting a cigarette. Rooted in precision, taste, and intentionality.
CHALLENGE
Create a line of THC vapes that communicates precision and taste while still being emotionally approachable.
RESULTS
A unique brand that presents THC as an experience. Thoughtful, social, and refined.
SERVICES
Creative Direction
Branding
Packaging Mockups
Matter blends laboratory-grade, high-quality THC with a human message: What you consume matters.
You matter.
Matter: substance, science, and compositionMatter: meaning, presence, and personal valueThis duality informed every decision in the branding process:* Visual Identity: A black hole logo symbolizes focus, depth, and gravitational pull, an invitation into the experience. * Brand Voice: Witty, intelligent, high-quality, and human. The language avoids stoner clichés, instead emphasizing flavor notes and effects, mirroring how people talk about coffee or wine.
HORIZONTAL LOGO
VERTICAL LOGO
WORD MARK
LOGO MARK
